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CCTV revealed the inside interview of Starbucks but was refused.

CCTV revealed the inside interview of Starbucks but was refused.

How much should a cup of coffee cost? White-collar workers who often spend money in coffee shops in Beijing may not have thought about this problem. However, CCTV reported this morning that the material cost of a Starbucks latte is less than 5 yuan. How much do we spend on coffee? (from Xinhuanet) how much should a cup of coffee cost? For this problem, it is often consumed in coffee shops in Beijing.

2015-08-13
Yunnan coffee wants to counterattack and compete for pricing power

Yunnan coffee wants to counterattack and compete for pricing power

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-08-16
Yunnan coffee wants to counterattack and compete for pricing power

Yunnan coffee wants to counterattack and compete for pricing power

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-08-30
Yunnan Coffee wants to compete for pricing Power

Yunnan Coffee wants to compete for pricing Power

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year.

2014-07-14
What is the price of Starbucks in China? The pricing of coffee

What is the price of Starbucks in China? The pricing of coffee

[Starbucks: high price because guests stay for hours] Calver, president of Starbucks China and Asia Pacific, explained that Starbucks China Cafe is much larger than the United States, because most Chinese customers like to stay in the store for a few hours, while 80% of American customers leave as soon as they get the coffee. Imagine if one day you walked into Starbucks and found a large cup.

2015-08-20
Learn from Japan's McDonald's to develop 70 billion of the money-making skills.

Learn from Japan's McDonald's to develop 70 billion of the money-making skills.

In Japan, the same Big McBurger is bought in Tokyo and bought in the countryside of Yamagata Prefecture, but the price is very different. Yukuki Harada, president of McDonald's in Japan, carefully studied the acceptance of prices by customers in different regions and set different prices, miraculously increasing McDonald's revenue by 100 billion yen in times of recession. In the face of the recession of the domestic demand industry, can we only bow our heads? "

2015-08-13
Coffee training Entrepreneurship Class how to make a profit by opening a Cafe

Coffee training Entrepreneurship Class how to make a profit by opening a Cafe

When a person has an ambitious and expectant vision of opening a coffee shop, they usually think of long queues of customers waiting for coffee and cash registers filled with cash. this fantasy makes them sweet for the industry. However, in fact, this is not the case, the reality is not what they think. According to statistics, 95% of the food retail stores are open

2015-01-12
How much does a cup of coffee cost? 27 different countries coffee network coffee news

How much does a cup of coffee cost? 27 different countries coffee network coffee news

The cost of a cup of coffee From the chart above, we can see the differences in the average annual electricity costs of coffee machines, televisions and refrigerators in different countries. It is worth noting that these figures must be put in context: Mexico has the lowest electricity prices of any country in the chart, but median household incomes are also six cents lower than in the United States, according to a recent report by the International Energy Agency

2016-04-19
Increase in coffee prices some coffee shops plan to raise prices

Increase in coffee prices some coffee shops plan to raise prices

Coffee drinkers may have to increase their consumer spending in the near future. Since the beginning of this year, Brazil, the world's largest coffee producer, has experienced severe drought and high temperatures, which has significantly reduced coffee production, driving up international coffee prices. As of June 9, ICE Arabica coffee futures had risen nearly 70 per cent. People in the coffee industry said that you have played the market for beans.

2015-09-02
Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-03-16
What is the price of Starbucks in China?

What is the price of Starbucks in China?

[Starbucks: high price because guests stay for hours] Calver, president of Starbucks China and Asia Pacific, explained that Starbucks China Cafe is much larger than the United States, because most Chinese customers like to stay in the store for a few hours, while 80% of American customers leave as soon as they get the coffee. Imagine if one day you walked into Starbucks and found a large cup.

2015-04-10
Eleven pricing strategies that confuse consumers

Eleven pricing strategies that confuse consumers

There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right

2014-08-14
The price of coffee in Yunnan is at a low ebb

The price of coffee in Yunnan is at a low ebb

Yunnan coffee has ushered in a new round of harvest season. 17.9 yuan / kg this is the opening price offered by international coffee companies to buy coffee beans locally in Yunnan at the end of November.

2014-07-14
I would like to warn the

I would like to warn the "small retail investors" of coffee: don't be a giant.

The weaknesses of small retail investors in coffee first talk about the weaknesses of small retail investors. 1. There is a saying in the high-cost industry that cafes have to open up to six stores before all kinds of costs can be optimized. In other words, if you open a single store, the logistics cost, labor cost and supply cost are relatively high. For example, rent a refrigerated car to deliver 200 yuan a day to a storefront and 10 to deliver.

2016-10-15
The secret of opening your own cafe.

The secret of opening your own cafe.

Secret Book 1: study before opening to the cafe to collect information, first of all to understand what kind of place the cafe is, which needs to go to the physical store to collect information. Nowadays, there are many kinds of cafes. Is it drink-centered or food-centered, or is it the charm of the environment or the cultural atmosphere? Location is very important. Now we can not only learn about coffee from relevant books, but also on the Internet.

2015-10-20
What is the price of Starbucks in China?

What is the price of Starbucks in China?

[Starbucks: high price because guests stay for hours] Calver, president of Starbucks China and Asia Pacific, explained that Starbucks China Cafe is much larger than the United States, because most Chinese customers like to stay in the store for a few hours, while 80% of American customers leave as soon as they get the coffee. Imagine if one day you walked into Starbucks and found a large cup.

2015-08-10
Yunnan Coffee sets up its own door

Yunnan Coffee sets up its own door

The rapidly expanding coffee industry in Yunnan suffered a cold spell in the market last year.

2014-07-14
How much coffee beans should be used in a coffee shop?

How much coffee beans should be used in a coffee shop?

Cafes saving dozens of dollars on coffee beans will not really save your coffee shop costs and bring higher turnover, but will make your coffee shop more and more deviate from the direction of the coffee shop. I know a bean seller who can supply 50-100 yuan / lb coffee beans. But he doesn't like selling coffee beans too cheaply for many reasons, especially

2015-07-13
Yunnan coffee set up its own door to get rid of Nestle and other constraints to seize the pricing power.

Yunnan coffee set up its own door to get rid of Nestle and other constraints to seize the pricing power.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2014-04-27
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
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